The project
LOOKON® was born out of observing a structural weakness in the automotive aftersales sector.
01 How it began
What happens today
Every day thousands of workshops, body shops, auto electricians, tyre specialists, inspection centres and specialist operators carry out technical work of great value. Yet the documentation of that work often remains fragmented across invoices, receipts, photographs, informal messages, different management software and paper documents.
When the vehicle changes workshop, owner, rental company or operator, an important part of its technical history risks being lost.
This is how LOOKON® began
Out of this awareness came LOOKON® Car Repair – Digital Vehicle Passport: a platform designed to turn technical work into a structured, progressive digital memory that can be consulted over time.
But it is not a management tool
The project was not conceived as a simple management tool for workshops. LOOKON® was created with the aim of becoming a digital infrastructure of trust for the entire automotive ecosystem, able to connect the vehicle, the work carried out, the authorised operators and the related documentary evidence.
The LOOKON® software has already been developed in its main architecture and is currently at a pre-commercial stage. In the first months of 2027 it will undergo operational testing at partner workshops. The commercial launch is scheduled during 2027.
02 My story
Where it comes from
LOOKON® comes from a personal vision rooted in a genuine passion for the world of cars.
Ever since childhood I have been drawn to workshops, to engineering and to everything that actually happens around the life of a vehicle. Over time, that curiosity turned into a broader and more conscious vision.
What I observed
I saw an industry rich in skill, expertise, responsibility and real work, yet often without tools able to record, protect and properly enhance what is done to a car.
Every day, serious professionals carry out checks, diagnostics, servicing, repairs and component replacements. And yet, all too often, this technical heritage remains scattered, fragmented or hard to prove over time.
What I imagined
Out of this awareness came the idea of LOOKON®. I imagined a platform able to turn a car's technical history into an orderly, verifiable digital asset that anyone authorised can consult. A memory tied not only to a single workshop or a single invoice, but directly to the vehicle and to the continuity of its technical life.
LOOKON® Car Repair – Digital Vehicle Passport is my idea of a more modern, transparent and authoritative automotive world, in which every job can be documented and preserved as part of a progressive technical history.
What it means to me
It means protecting the customer, enhancing the work of honest professionals and building a new language between motorists, workshops, body shops, dealerships, fleets, rental companies, insurers and used-car operators.
What is done to a vehicle must be able to remain visible, documentable and preserved over time.
03 The two tracks
Intended for commercial release in Italy and progressively in other European countries. Aimed at mechanical workshops, body shops, dealerships with an in-house workshop, repair networks, multi-site operators, fleets, leasing and rental companies, insurers, warranty providers and remarketing operators. Mainly a SaaS model, with subscriptions and modular features.
Applying the model in practice, testing the workflows, producing real use cases, demonstrating how the platform works, generating commercial traction, training operators, welcoming partners and investors, selecting workshops interested in affiliation and creating a replicable operating model.
The pilot workshop is not a project separate from the software. It is the place where LOOKON® technology is applied, validated and turned into an observable, replicable industrial model.
The Malpensa digital workshop is a project under development: opening is scheduled for 2027 and the facility is not yet operational.
04 The area
The Malpensa area does not only generate passenger traffic: it concentrates rentals, airport transfers, taxis, chauffeur services, companies, logistics, light fleets, business tourism and private demand.
05 2027 roadmap
The platform is built in its main framework and is at a pre-commercial stage.
Checking real workflows in the field, with professional operators.
Collecting feedback and measuring the first operational indicators.
Commercial release for workshops and professional operators.
Development of the hub and demonstration of the LOOKON® operating model.
Selection of operators interested in joining or affiliating.
Language localisation, multi-country development and progressive rollout of the platform.
06 The method
Every stage must produce operational evidence and KPIs that can be used with partners and investors.
Data model, user experience, policies and roles.
QR Code, history, documents and deadlines.
Operating hub, KPIs and operator training.
Partners, APIs, network and standards.
The Corporate profile brings together vision, platform, network, method, technology and value for the ecosystem.
